Samson Performance Partners
ABOUT
Two careers. One passion. One mission.
I've spent a decade in and around the fitness industry coaching CrossFit, managing boutique studios, running commercial facilities as part of the management team. I know what it looks like when a facility hums and when it quietly doesn't.
More recently, I've spent the last 5 years in enterprise SaaS, managing complex client partnerships and learning how the best software companies in the world think about customer growth and conversion.
They're systematic.
They're data-driven.
They're proactive rather than reactive.
Samson Performance Partners exists because those two worlds should have been talking to each other a long time ago.
Evan Smith
Founder & Principal Consultant
What I bring to your facility
Most fitness consultants come from one side of the table: operations or business strategy. SPP sits at the intersection of both. I understand what it takes to run a gym floor and what it takes to build operational systems that scale with your success.
The methodology I use with fitness clients is adapted directly from my experience in the industry and enterprise customer success practices — the same frameworks that software companies use to achieve 90%+ retention, growth, and conversion on six-figure contracts. The principles are identical. The language is different. The results translate.
Throughout my time in fitness operations, I was consistently placed in underperforming locations with one expectation: turn them around. I did it repeatedly across multiple brands and markets. The systems that made that pattern of success possible is what SPP is built on.
I work with a small number of clients at a time by design to ensure every engagement gets my full attention.
Background
Strategic Customer Success Manager
Bullhorn - Staffing Agency Growth, Expansion, & Value Realization
Area Operations Manager
Crunch Fitness - Multi-location managerial support across the Atlanta region
Studio Manager & Coach
Orangetheory Fitness - Multiple Atlanta locations
Head Coach
CrossFit - Local Affiliate Coaching & Operations